As a medical surgeon, you may not have had to get involved in or even considering marketing in
the past. Basically it’s the practice of ensuring that you are both visible to and reputable in your
With the help of a bespoke website for your surgery, you should notice an improvement in
patient numbers within a few weeks.
Get your medical practice website found on Google
Have you ever Googled yourself? What did you discover? Are you happy for prospective clients
to read this about you? These days, Google is the first port of call when it comes to seeking out
It’s not only patients who are looking for information on surgeons, it can also be professionals
and even the press. In fact you’re likely to have a combination of the following making up your
visitors to your medical practice website:
- Existing and potential patients
- Head-hunters and researchers
- Pharmaceutical companies
- Media and press
Establishing a good website will make it easy to provide information to those who need to know more about your career and education history in addition to what you’re capable of. You can forget about the natural barriers of self-effacement and deference getting in the way too.
Not only is it crucial to understand who and how many people visited your site, but it’s essential
to know how they got there.
Your visitor stats will be available to you and will provide you with the following info:
- How many visitors you have had
- How many people are new to visiting your site
- Which words were used on Google to search for your site
- How long people visited your site for
- What time and day they visited
Patient Choice is Developing
Every day patients look for information on who is the best surgeon to help them with their
medical needs. In fact, patients will often take along a shortlist of surgeons with them to their GP;
the surgeons that they would like to be referred to.
Medical insurers now provide a list of consultants and hospitals to patients. Your website will
enable you to be listed on materials given to patients.
Adaptability is crucial
Not every marketing method fits every surgeon. It’s important to include a number of different
exposure channels to increase your online footprint and offline presence. That’s where our
surgery practice marketing services excels. We are familiar with all the channels available to
surgeons as we are affiliated with the ASGBI and are in regular contact with them.
We can work with you to get you effective coverage on:
- Pay Per Click Campaigns
- Press Releases
- Medical practitioner listings
- Emails and newsletters
- Brochures and leaflets